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Business space

GIVOVA

location

Bačka Palanka, Serbia

year

2023

client

ŽIX-SPORT

This sports equipment store was designed for the company Žiks-Sport DOO in Bačka Palanka. The space is arranged to clearly highlight the GIVOVA brand and provide customers with easy navigation. The project’s concept was to create an environment that functionally supports the sales process while visually communicating the active, athletic values of the brand.
The back wall, branded in blue, is positioned as the focal point of the space and a visual identifier. The chosen materials further define the interior’s character — black powder-coated steel forms the structure of elements and shelving, wood accents bring visual warmth, while perforated powder-coated sheet metal allows for flexible and organized product display. Everything is conceived to contribute to simplicity and clarity in the use of space.

The lighting is designed to provide even illumination across all zones without creating shadows. Accents are placed on key areas — the branded wall, display cases, and segmented shelves — highlighting the products and creating an additional rhythm within the space. This approach improves orientation and contributes to a pleasant user experience.
The overall design achieves a balance between technical precision and aesthetic simplicity. Without superfluous elements, the space remains clear and efficient, adapted to the dynamic retail environment while maintaining architectural consistency and a clear message.